Any page on your website can be a landing page. These are simple a page the people enter your site through that prompt for a specific offer. Any page on your webstie that someone enters through, via Organic, PPC, or Social Media. The traffic method doesn’t matter, just the fact that it is the entry point. These pages if targeted correctly can be very powerful sales toold and increase your bottom line just because of how fine tuned you can get to specific needs. The following are a list of tips to help you as you start looking at your site as a GROUP of landing pages and not a book that should be read front to back.

Study your competiotion’s design: Start paying attention to the sites you visit and especialy those who you’re competing against. Watch how they walk people through the conversion process. Take notes on what confuses you and what turns you off. Take your notes back to your site and compare. Don’t cut cornners with this as that won’t help your business. If your baby is ugly SAY SO and fix it, denial will hurt your business. Think about in detail what you can revise, edit, or just throw out to get a better conversion and effect.

Put the “Call to Action” in the upper section of the page: Everything above where you scroll is the FOLD, you need a CLEAR Call to Action (or OFFER) above the fold. Research shows that well over half will NOT scoll “below the fold”. So forget the warm fuzy sales copy that wastes space. This isn’t a mailer. Get to the point and give a high VALUE proposition that can be seen in under a second as the page loads.

K.I.S.S (Keep It Simple Stupid): don’t overdo the design. Use a single column format with nice margins and white space to allow for easy reading. One of the worst things you can do is have a website with a design that gets in the way of conversion. Also this isn’t a novel. Break up big paragraphs into smaller QUICK statments – no more than 5 lines each. Dense-looking copy doesn’t get read, period.

Be obvious not cute: I know that a nice flash site it pretty, but people get confused when it isn’t what they are used to. So what many designers, and website owners think is clever or a good design. JUST FAILS to work. Visitors that have to work to figure out your site… LEAVE..

NO BLOATED PAGES: Keep is small and sweet, don’t load up on graphics and slow load time. Millions of people are still on DIAL UP (although it hurts me to think it). I try to keep it below a 10 second load time as much over this (EVEN for VIDEO) and I personaly leave, so I figure if I won’t wait neither will they. Your time is worth something and so is your visitors. Avoid unnecessary graphics. Optimize essential graphics to reduce file size and load time. I love PicNik for QUICK photo edits. I use it daily.

WHERE DO YOU THINK YOUR GOING.. I have MORE.. Keep these next ones handy and in MIND when building your pages.

Format your pages with an F-Pattern (GOOGLE IT): Google has thier search results in this pattern and have done a GREAT job at training the masses to see things in this formatt. So even though I don’t do it unless its a “SALES PAGE” put images flushed LEFT.

Think BRANDING: In everything you do stay consistant. Use the logo, color, style, EVERYTHING needs to speak the same message. Unless your rebuilding your brand stick with what your clients KNOW

I hope these quick tips on Landing pages help you get your mind on the right path to building HIGH Converting landing pages.